Pumpkin Flavored EVERYTHING

featured-pumpkinspice

Aaah Autumn…My favorite season.
The time of sweet cider, cool weather, the crunch of leaves beneath your boots, holidays overloaded with food and cheer. Yet over the past few years, a very specific scent, taste, and some may even say ideology has swept the country.

Yes. It’s damn near impossible to walk into a coffee shop, chain restaurant or even grocery stories this time of year without seeing at least one uber-excited pumpkin junkie getting their fix.

Very true Parody Account Zach Galifianakis, very true.

Now, pumpkin pie or a dash of pumpkin with other spices…Sure, totally fine. I can dig it.

But Pumpkin Spice Pringles?! Pumpkin spiced flavored treats for your dog?!

And the obsession doesn’t end at food. Nooooo…pumpkin has moved onto: sodas, lotions, shampoos, candles …on and on and on it goes.
We’re tasting our shampoo now? AWESOME?!

So…How did the Pumpkin Craze come to be? 

Well, Starbucks has definitely played a major role

(Starbucks.com)

10 years ago, Starbucks introduced the pumpkin spice latte or PSL for the social media savvy. The American global coffee company made it available only a few months out of the year, promoted it heavily via commercials, social media — there have been over 29K tweets featuring #pumpkinspice since August 2012!!

Mix those epic PR strategies with an obsessive society that’ll wait in line in hours just so they can be the first to get something – phones, drinks, shoes, cronuts – and you’ve got a pretty good start to a food fad.

But a FOOD FAD can’t rely on marketing mastery alone
…well not all the time anyway. The TASTE matters too.

Pumpkin (Spice)’s claim to fame isn’t just it’s overly publicized but short-lived time in our coffee shops and grocery stores.
It tastes pretty good too – whether you’re into Starbucks’ pumpkin sauce (made of milk, sugar, high fructose corn syrup, caramel color, etc…) or some legit ingredients.

Along with the essential pumpkin – a PS food/drink will usually have a blend of cinnamon, ginger, nutmeg, cloves, and allspice. Each of of these can be found in a variety of cultural dishes.

So you may not specifically think of Fall when you drink a PSL or slather it all over your skin, but there’s probably something you find familiar about it!


LET’S DISH!

  • Are you or are you not on board the pumpkin-spiced train?
  • What is your favorite Pumpkin Spiced item?
  • …Or what is one you can’t wrap your head around?
  • What are some other food crazes you’re into?

Sharareh

Sharareh Drury is an award-winning journalist in Chicago. She's a foodie and traveller, loves to tell stories, and is always hungry for adventure and a flavorful dish to go with it.

3 Comments Write a comment

  1. Pingback: Foodie Favorites: Food Fads | One Girl, Many Plates

  2. Hell yeah I am! I love pumpkin spiced anything. My favorite sweets are “spiced” and I have to wait for fall to enjoy them. My faves are coffees and pastries. I love your blog!

    Reply

    • Thanks Jasmin! Fall is my favorite season and all the harvest spices and aromas that come with it make it even better!
      Thanks for showing my blog some love! <3

      Reply

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